My wife Miriam, Rubisa of Ezzy Bezzy, advised me (in the heat of my passion over the Gordon commercial) to look at Snopes.com, which I have done.  "Snopes" attests to the fact that this commerical is fake: the car salesman was an actor, Gordon didn't do the stunts, but stuntman Brad Noffsinger did them; liability issues make it impossible for Pepsi to have really tried to pull it off.  I was sensing something similar after writing the first blog post, figuring they must have paid the salesman millions of dollars not to file a lawsuit...

At the end of the day, I don't think it makes a difference if the salesman was real or an actor.  Pepsi clearly wished to create the impression that it was a true practical joke.  For that reason, I still consider the commerical an assault on our common humanity.